Why website support and maintenance is essential for your business website

Essential website support and maintenance.

The nightmare scenario:

You’re just about to launch a new service. It’s the night before Christmas and you and your team have been planning this launch for weeks. You’ve created a new landing page, you’ve prepared a load of content on social media that’s ready to go live, you’ve booked staff, announced it to your customers, placed orders with your supplier, cleared the diary, fed the cat, and then…the worst. Your website goes down. It’s nothing but a white screen. Yes the infamous white screen. Panic sets in, your blood pressure kicks up a notch and you reach for the mouse and click refresh…Nothing… Click. Still nothing.

This is about when you loose your marbles.

Was it Susie who was updating the site last night? Did she press the wrong button? Did she upload something incorrectly? Did she delete something? When was the last backup we made? Oh, that was a long time ago…The thoughts come and go thick and fast. A head scratch and shot of coffee later and you still can’t get the site to come up. This is not happening. Not today.

Unfortunately it does happen. And usually at the most inconvenient time.

This is why website support and maintenance is crucial for your business. You simply can’t afford to be offline when it counts. If you’ve serious about your business then you can’t afford not to have a website support and maintenance plan. It’s a bit like the watchman in the watchtower on the Titanic. The iceberg is coming, but without some eyes on the ocean the whole ship is in trouble. This is why, without eyes on your website (and a backup plan) your chances of avoiding total disaster are significantly decreased. Your simply risking the reputation of your business.

There are a lot of web designers out there who don’t discuss a long term website care strategy for their clients and leave them to fend for themselves. Somewhere along the way, things come unstuck and this is usually where the cost of not performing regular maintenance is hidden. There are a lot of things to take care of – from software updates and database maintenance to API changes and plugin upgrades to name a few. And to ensure your site is performing optimally you need to be on top everything. But, if you’re like most of us, you’re busy and don’t have the time to spend focussing on your website maintenance, it simply doesn’t get a slot in the calendar. And this is where the problems begin.

But it doesn’t have to be like this.

You can invest in a website care plan to cover you when things go south and to make sure that your website is performing optimally. Not only for those moments when you need help to avoid disaster, but to ensure the engine is running smoothly.

We look after our customers long term vision. We offer a range of website care plans to suit your budget. Feel free to get in touch if you would like to know more about how we can help or click the button below to check out our plans.


How to increase leads on your website

We see a lot of websites that could be performing better, and you'd be surprised the simple things any website owner can do to improve the number of leads they get each day. We get it. Most people are too focussed on their business and don't have time to spend focussing on their website, but it it is crucial to business success. You need to make sure your site is working for you. Download our free guide now to discover 5 easy ways your site can generate more leads.

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